ss_blog_claim=bf53c2c2a6b5e4b759eb9b46babec032 Stephen the dog: Response to nabisco

Tuesday, October 28, 2008

Response to nabisco

Dear Kim,

Thanks so much for responding to my inquiry about creating double stuff Nutter Butter’s. I realize that you have an “unsolicited ideas” policy in place which allows you to take in some outside ideas. In reading your response I did not get a feeling that you were onboard with the double Stuff Nutter Butters.

This is a phenomenal idea and needs to be brought to fruition. Once the 2008 election is over I am going to focus all my energies on bringing the double stuff nutter butter to the world. This is an idea I truly believe in and I am willing to do whatever it take to make it a reality. As much as I don’t want to live in a world without love I would also prefer not to live in a world without double stuff nutter butters (DSNB).

That being said I am offering my services to Nabisco as either a consultant or a full-time employee. I don’t want anything more that the opportunity to bring the world DSNBs. I know I will never match the contributions of Jonus Salk or Edward Teller but I would be content with my legacy being the DSNB.

Feel free to adopt the acronym on the packaging. I feel the term DSNB has street cred which will go a long way toward increasing the demographic of your consumers. As you probably well know the Peanut butter segment of the cookie market is under served and full of a lot of crappy products. The DSNB will not only fill this niche but is an easy product line expansion for Nabisco. I am happy to head up this effort. All you need to do it tell me where my office is and when I can meet my team.

Please also enter the DSNB team into the Nabisco corporate softball league. As you can imagine the DSNB team will be a bunch of go getters and I feel there is nothing more important than team building. One of my first missions on the DSNB team after explaining why there is a dog in charge of the project will be to develop a strong sense of team unity. I want these people to be as passionate about the team and DSNBs and I am.

I am attaching my resume as a formality. Please let me know when you have made the necessary arrangements for my arrival.


Stephen TheDog
Project Manager DSNB line

Original response from Nabisco

Hi Stephen,

Thank you for visiting

I appreciate you taking the time to let us know how much you enjoyed NUTTER BUTTER
Peanut Butter Sandwich Cookies. We take great pride in providing high quality
products that are convenient, taste good, and add nutritional value.

I also wanted to take a moment to address the idea you shared with us. As you might
know, we have a new "unsolicited ideas" policy that allows Kraft to consider some
types of ideas (mainly for new products and packaging innovations) submitted by
consumers. However, our policy does not cover unsolicited ideas regarding: product
line extensions, packaging changes, advertising, promotions and recipes ideas.

So, those types of ideas are not sent along to our new "Innovations Team," who is
responsible for analyzing unsolicited ideas under our new policy.

But, we do want you to know that comments shared by our consumers can be very
helpful to Kraft. Various Kraft teams do review comments such as yours, which help
us identify consumer trends, preferences and needs.

Again, we appreciate you contacting us and applaud both your creativity and loyalty.

If you haven’t done so already, please add our site to your favorites and visit us
again soon!

Kim McMiller
Associate Director, Consumer Relations



At October 28, 2008 at 6:52:00 PM EST , Anonymous Anonymous said...

So you can suggest a brand new product but not an improvement to an existing line. That is re-donk-u-lous. Seriously, you have an excellent idea but because it is an extension of the existing line then it is tossed out. Stupid!


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